Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which includes captured huge amount of money in profits annually by exploiting a loophole has said it really is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the business’s website still lists other countries where the product is available. The company, located in Canada, markets Puff Bar as an electronic cigarette which you can use just like a regular cigarette. The only difference is that whenever you light up Puff Bar, it mimics the looks and feel of a real cigarette. In fact, some consumers have compared the puffing action of the merchandise compared to that of a cigarette, and smokers around the globe have embraced the new product with both hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the website still lists several countries where the product is not available. On the list of countries list may be the U.S., where the product is specifically targeted at younger consumers. The U.S. is not the only country where in fact the Puff Bar cannot currently be purchased. Based on the website, there are no plans to release the product in the U.S., although it remains the goal of the company to make the product obtainable in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the merchandise to be sold in Europe, or the possibility that the loophole have been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to create the e cigarette, which are Smaxx and Vapro. As the Puff Bar is still illegal in the U.S., it can be difficult for manufacturers to ship their products into the country.
There are a few arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that’s too high to be healthy. They also fear that children may be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The merchandise is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It does not contain any nicotine and only contains a small amount of propylene glycol, an ingredient that is commonly used to market cleanliness preventing greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product vapinger.com appealing to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without needing real tobacco. The ingredients in puffs ensure that there is no contact between your smoker’s mouth and the merchandise, thus eliminating the opportunity for nicotine to be absorbed through the skin. Unlike a traditional cigarette, an individual does not have to carry the Puff Bar in place. With the puff bar, the entire surface of the device is covered with heat-sensitive material, which means that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to determine whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that do not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without creating a public health risk. For example, one company has trademarked the term “Candy” and developed several variations of its product, including candy bar and mixed bag bag of chips. The lack of health or trademark significance will not appear to have hindered the company from selling these products to the public.
The lack of health or warning letters on all of the major tobacco products may help contribute to the current wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a healthier way to enjoy their daily dose of nicotine. So as to reduce the selling point of the puff bar to teens, manufacturers should include more health-related language on their marketing materials.